It is good to know that times are changing. New FTC rules that came into affect on 1st December 2009 are to change the way web site owners now portray products reviewed on their blogs and review web sites for the better good of finding unbiased truthful product reviews, even right down to the core networking sites like Facebook and Twitter not to mention the thousands of other social networking sites found all over the world wide web.
Honest reviews of how to make money Online Tutorial products have been somewhat in the past made to look and feel dirty by shouts of the well known word around every forum and social network site for years now, dare I say it -scam- even the respectable article directories like the one you are visiting now, don’t allow that word to be used nowadays. However, hopefully in the context of this article the use of this word once will be allowed to be let thorough the net.
So what are the new rules all about and just who are they protecting?
The Federal Trade Commission of the United States of America has set out a new set of rules to protect its citizens from what maybe preconceived as bogus product reviews found on the world wide web in abundance. Lots of bloggers and website owners that I personally know… say the new FTC rules don’t go deep enough in protecting internet users in that most people don’t understand the rules and how they will work.
In cross-border consumer complaints – The FTC works with all the below countries:
Australia – Australian Competition and Consumer Commission
Belgium – DG Enforcement and Mediation
Canada – Competition Bureau Canada
Chile – National Consumer Service (SERNAC)
Denmark – The National Consumer Agency
Egypt – Egyptian Consumer Protection Agency
Estonia – Consumer Protection Board
Finland – Consumer Agency and Ombudsman
Hungary – General Inspectorate for Consumer Protection (GICP)
Ireland – National Consumer Agency
Italy – Italian Competition Authority
Japan – Cabinet Office, Quality-of-Life Policy Bureau
Latvia – Consumer Rights Protection Centre
Lithuania – State Consumer Rights Protection Authority
Mexico – Consumer Protection Federal Agency (Profeco)
Netherlands – Consumer Authority, Ministry of Economic Affairs
New Zealand – Ministry of Consumer Affairs
Norway – Norwegian Consumer Ombudsman
Poland – Office for Competition and Consumer Protection
South Korea – Korea Consumer Protection Board (KCPB)
Spain – National Institute of Consumers
Sweden – Swedish Consumer Agency
Switzerland – Federal Consumer Affairs Bureau
United Kingdom – Office of Fair Trading
Now getting back to the new rules.
It is not unheard of for pro bloggers affiliate marketers to receive commissions or products in like for reviewing a particular product or writing a blog post about it. The new FTC rules, are there to see that all bloggers, affiliate marketers engaging in this practice should disclose that they are receiving a fee for their review or blog post.
So for affiliate marketers and bloggers alike it is now very doubtful that in the near future you are likely to come across a blog post or review web site with out of this world claims of $5,000 per month earnings, or the amazing cure for male patten boldness in a month using this rapid hair solution and instruction eBook.
Bloggers and affiliate marketers will also now need to disclose any gifts they receive, like myself I work full time on the internet as a professional affiliate marketer and I admin several review blogs, in my work I receive many offers of free review products and as such this free merchandise if accepted counts as compensation. Those how to make money online products I buy to review for my readers I also need to disclose that I will receive a monetary commission if my review leads to any of my readers buying thorough any of my affiliate links.
Let us just say I am working on a product endorsement and working it into one of my blog posts, or I am writing a review for some -how to make money online tutorial product.
The new FTC rules say I must clearly disclose any experience I have with using the product. If I have tested that product I must publish my typical results and what someone else can expect to get from using that same product, when used in the way the product creator intended it to be used. If your experience after buying the product was not -typical results- after following all instructions, you have a right to complain a website product clause will just no longer cut it.
The bottom line is: If I receive a product gift in return for reviewing it. I receive money or any other type of compensation from a product manufacturer or service provider or product author… I need to disclose it to my blog website visitors.
Is this a good thing for bloggers and affiliate marketers?
Yes I believe so in time any review site owners, pro bloggers and affiliate marketers will be able to give the world wide web shoppers the best advice available in choosing the right products for them, without fear of not knowing what’s in it for the reviewing blog or website owner.